Define a marketing strategy. .2 Describe the elements of a marketing plan. 3 Analyze a marketing situation using SWOT analyses. 4 Describe how a firm ch

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.1 Define a marketing strategy.
.2 Describe the elements of a marketing plan.
3 Analyze a marketing situation using SWOT analyses.
4 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts.
5 Outline the implementation of the marketing mix as a means to increase customer value.
6 Summarize portfolio analysis and its use to evaluate marketing performance.
7 Describe how firms grow their business.

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